The Who
EZine Article Of The Day
Effective Communication in the Face of Organisational Change
Effective communication of change is helped by dialogue, credible information sources and relationship building and is best done in a proactive, well-planned and consultative environment, not one plagued by rumours, uncertainty and damage control. Where change is sudden, however, attention is riveted on fire fighting to stem a crisis -at that stage damage control is the focus. Three rules to be followed in communicating change effectively across organisations are: (i) give yourself flexibility to tailor your message to provide clarity according to interest and need of your various stakeholders.
Effective communication of change is helped by dialogue, credible information sources and relationship building and is best done in a proactive, well-planned and consultative environment, not one plagued by rumours, uncertainty and damage control. Where change is sudden, however, attention is riveted on fire fighting to stem a crisis -at that stage damage control is the focus. Three rules to be followed in communicating change effectively across organisations are: (i) give yourself flexibility to tailor your message to provide clarity according to interest and need of your various stakeholders.
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